Brands In Hands
AUSTRALIA
CAFE CONNECT
Watch how coffee cup advertising works for cafes (30 seconds)”
T's and C's apply
Paid for by advertisers
100% of a standard cup of coffee costs covered
No operational changes
Use the cups as part of your usual Saturday service preferably - increased usage benefits both cafés and brands.
Local brand partnerships
Community engagement will create more revenue and loyalty
The Problem With Takeaway Cups
Takeaway cups are a pure cost. They’re used once, thrown away, and generate zero return.
At the same time, local businesses are spending money on ads people scroll past and forget.
Your café pays for packaging. Brands pay for attention. They shouldn’t be separate.
ENGAGE
PROMOTE
NETWORK
The Brands In Hands Solution
Brands In Hands turns your takeaway cups into paid advertising space.
Local advertisers sponsor the cups. Their logos and QR codes are printed directly onto them.
Every cup is paid for in full by the advertiser, per cup.
You receive professionally printed cups at no cost and use them exactly as you do now where there is the most exposure.
How It Works
Advertisers Pay
Local brands cover the full production cost of every cup, promoting upselling as customer receives the coffee for free!
STEP 1
Cups Are Supplied
Cups are printed, delivered, and ready to use.
No training. No changes for staff.
STEP 2
You Benefit
Packaging costs removed.
Increased revenue upside with extra customer purchases. Loyal return customers
STEP 3
Why This Works Better Than Digital Ads
• Coffee cups are held for 10–30 minutes
• Seen by the drinker and people around them
• Physical interaction increases brand recall
• Discount QR codes turn attention into action
• Repeated daily exposure builds familiarity
Frequently Asked Questions
📦 What is Café Connect?
Café Connect is the partner hub for cafés inside the Brands in Hands network. It gives you access to sponsored takeaway cups, onboarding support, and ongoing campaign updates designed to help your café grow.
☕ How do I qualify for free or subsidised cups?
You just need steady 8oz/250ml (medium size) cup usage. Most cafés serving approximately 83+ takeaway coffees on Saturdays naturally hit 1,000 cups per quarter, which keeps you eligible for your fully funded cup supply.
💲Is there a cost to join?
No joining fee. Cups are paid in full by advertisers. You simply use the cups during regular service, preferably on a Saturday morning, for maximum exposure.
📊 How do you verify cup usage?
A light-touch system:
• Weekly sleeve counts
• POS data statistics
• Quarterly check-ins
🚚 How often do I receive new stock?
Cups are delivered quarterly in 1,000-unit batches. High-volume cafés can request fast top-ups.
🧮 What if I don’t meet the usage requirements?
We review your average output and adjust your allocation if needed. The aim is long-term partnership, not penalties.
📱How do QR codes benefit my customers?
Every scan leads somewhere worth going. Many of our brands attach an instant offer to their QR code a discount or deal that appears right on the customer's screen, ready to use. Every Brands In Hands cup is part of the free coffee competition, so the cup itself is already a win. For your café, that's customers who scan, smile, and come back.
📝 How do I get started?
Easy, tap Cafe Form in the menu and complete the Café Connect sign-up online. It takes about five minutes and is signed digitally on the spot. Our team then confirms your eligibility and your first delivery window.